The 3rd generation of the internet (Web3) is a way to describe the growth and adoption of blockchain technology as it becomes embedded into everything that we do. Web2 was largely built on a rent-based model where Web2 companies own and sell user data. The new iteration of the internet, also sometimes referred to as Web3, is Open, Trustless, and Distributed creating an environment where all may benefit. In Web3, users own (and optionally sell) their data creating the first ownership based internet model. Value from interactions can now be shared between users, creators, platforms, and investors - enabling greater incentives for participation in the internet economy.